5 ideas to set your store window to sell

5 ideas to set your store window to “sell”! Friday, June 9, 2017 What do your store windows say about your retail outlet?  When people see them, what’s the overall impression they get?  You may believe you’re doing what’s required with your store windows...

5 Simple and Unique Ways to Utilize Snap Frames in Your Boutique

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10 Tips to Set Your Sales Floor to Sell

A well-designed store invites customers to come in and explore.  Layout and sales are intimately related, so this post offers 10 tips to set your sales floor to “sell” that have the potential to transform your sales outlook. 1. Integrated appearance. When customers come in, an integrated appearanc...

Want to Grow Your Garden Department Signage Program?

Your garden department needs the professional touch of in-store marketing as much as any other department in your store.  Your customers need to be kept in touch with what’s new and what’s currently being promoted. Summer is rapidly approaching so it’s probable you want to grow your garden department signage program, in...

Retail Display Lessons Learned From Las Vegas

Bold, brassy and over the top, Las Vegas is the world capital of garish excess.  But retail display lessons learned from Las Vegas are of no little value. Las Vegas is like an adult theme park, featuring all the favored vices of those who’ve reached the age of consent.  But how does the dizzying array of fun to be had g...

Never Really Close Your Store 2

Do I mean that in a literal sense?  Well, kind of.  You can’t be on deck 24/7.  But your signage can be. When the shutters come down, there’s no need for your store to go dark.  It can continue reaching your market, after hours.  Afterhours outreach keeps your brand active long after you lock the front door. ...

5 Ways to Transform Your Exhibit Interactions Into on-site Sales

Exhibitions are an exciting way to reach out to consumers.  With thousands of people streaming by your display on any given day, you have a world of opportunity to draw on. But exhibitions demand some careful planning and strategy to make them count.  People seeing your booth raises brand visibility.  It’s true.  But it...

How to Utilize Promo Stands at Your Next Big Exhibition

Having a display at an exhibition show takes time and money. You have to put in some effort to get a good return on your investment. However, it can attract quite a bit of new traffic and increase awareness of your brand if done right. The problem is that there are usually rows and rows of booths. Po...

Make Your Brick and Mortar Store Navigation a Great User Experience with Signage

Brick and mortar stores can greatly benefit from signage that improves the experience of their customers.  Imagine, if you will, a highway with no signs. How do you find the off ramp? The retail experience is not that different, especially when you’re hoping to move customers towards promotions and other in-store...