Never Really Close Your Store

Do I mean that in a literal sense?  Well, kind of.  You can’t be on deck 24/7.  But your signage can be. When the shutters come down, there’s no need for your store to go dark.  It can continue reaching your market, after hours.  Afterhours outreach keeps your brand active long after you lock the front door. ...

POP vs. POS: What’s the difference?

Point of purchase and point of sale.    They sound kind of like the same thing, don’t they?  But they’re not.  While they’re both fundamental components of the consumer journey, they’re different stops along the way. Regardless of the retail environment, you’re in, from women’s wear to kid’s toys, the consumer journey i...

This is the Brightest Idea in Display Marketing

Display marketing provides the unique opportunity for your business to showcase its products, services and message for an audience who wants to hear it. The trick for a business is to stage their marketing display so that it captures the attention of that audience amid a cacophony of other visual images. The most eff...

Chalk Art and How to Utilize it For Powerful Restaurant Marketing

Original, fresh, and eye-catching: the stunning look of hand-drawnchalk art displays add a personalized charm to many businesses. These one-of-a-kind promotions are especially effective in restaurants where chefs constantly feature new daily specials and new menu items. How can you use chalk art to create a powerful ...

The Best Places to Display Your Brochures

You invest a lot of time and even some of your precious marketing funds into creating an appealing brochure that really relays your unique selling proposition to prospective clients, but if you don’t make your brochure accessible, you’re missing out. Showing off your brochures in strategically chosen spaces and using appealing...

How to Handle Crowd Control at Big Festivals

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Is retail dead? How to keep your store from closing

In a recent blog, we discussed top brick and mortar retail trends of 2017.  Those trends represent response in the sector to shifting consumer behavior that’s changing the face of retail.  Increasingly, retailers are challenged to present consumers with more in the way of experiential draw, making their effort to come and shop...

Top brick and mortar retail trends of 2017

With the rise of online shopping, brick and mortar retailers are challenged to respond to a shifting consumer landscape.  To date, many have opted for “omni-channel solutions” (combining physical plants with online sales outlets and enhanced access to encompass mobile device users).  This approach has had mixed results, but ha...

Effective Summer 2017 Sales Displays for Retail Stores

Summer is upon us.  The long, languid days propel city people to distant seashores and cabins in the mountains.  Many head to woodland lakes to spend their vacations communing with nature.  For retailers, summer is a marketing challenge.  With all these people going on vacation, how to keep customers still in town interested?...