How to get shoppers to make unexpected purchases in your store

Conventional wisdom tells us that retailers are in the “supply and demand” business.  They exist to fulfill demand.  That’s true to a point, but many retailers translate the word “demand” as “need” and that’s not quite where their focus should be. The primary focus in any retail enterprise should be “desire.” People wil...

The 4 design elements shoppers value in retail stores

What’s the first thing you notice when you enter a store?  When you think about it, some of what you see is almost subconscious.  You’re aware of it, but it’s not at the front of your mind.  Perhaps you can’t name it, but you know you either like it, or you don’t. Design elements are more important to shoppers than they...

How to Get the Most out of Your Enclosed Cork Board

The bulletin board has been a staple in offices for decades now, you can’t discount the importance of an office bulletin board. An enclosed bulletin board is a useful tool that can be used to communicate important information to employees. The problem is that most employees overlook bulletin boards. They simply walk ...

Airport Marketing - The Best Way to Get Noticed

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The Innovative Way to Protect Your Outdoor Display Marketing for Year

Your outdoor marketing display is one of the most powerful marketing items you have in your arsenal. However, seasons change. And with those changing seasons comes weather that can destroy that display. What good is an amazing display if no one can tell what it is? Don’t let the weather destroy something you...

Tips brick and mortar retailers can use to personalize the in-store experience

The difference between a good retail outlet and a great one is personalization.  Everyone wants to feel special, valued and important.  That’s also true of your customers.  When they come to your store, they need to know they matter. When asked if they’d pay more for a personalized in-store experience, almost 90% of con...

Exhibition show displays that you need to have in 2017

Recently, I shared 5 tips on how to transform your exhibit interactions into on-site sales.  In this post, I want to talk about exhibition show displays that you need to have in 2017. The world of exhibitions is competitive and ever-evolving.  You’re competing for the attention of potential customers in a hot bed of mar...